I know many of you readers agree with the Boys that good bourbon is best enjoyed with a good story. Most distilleries recognize this and present their whiskeys with a nostalgic label or grand tale. I’ve noticed the real story has to be in the taste. Buffalo Trace combines both of these in the right way. With a great [...]
From the now for something completely different realm, Beam Global (they make Jim Beam and a number of the smaller batch bourbons we have reviewed) has launched an entirely different ad campaign called “The Stuff Inside.” The premise, while simple, is actually pretty deep and has nothing to do with bourbon. They are spotlighting people (all kinds of people) who bring passion to what they do and who they are. Check it out and submit your own thoughts. Pretty cool.
Thanks to Uncrate for the heads up on Wild Turkey’s new “super premium” bourbon. This must be the next logical step in the small batch bizarro arms race. Who knows if this stuff is any good (and full disclosure I am not a big Wild Turkey fan) but the bottle is definitely cool. 
Just a heads up to check out Mark Gillespie’s podcast. He does a 15-20 minute podcast that is very informative for anyone interested in either bourbon or whiskey. You can check it out at www.whiskycast.com.
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Thursday, March 6, 2008