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From the now for something completely different realm, Beam Global (they make Jim Beam and a number of the smaller batch bourbons we have reviewed) has launched an entirely different ad campaign called “The Stuff Inside.” The premise, while simple, is actually pretty deep and has nothing to do with bourbon. They are spotlighting people (all kinds of people) who bring passion to what they do and who they are. Check it out and submit your own thoughts. Pretty cool.
Thanks to Uncrate for the heads up on Wild Turkey’s new “super premium” bourbon. This must be the next logical step in the small batch bizarro arms race. Who knows if this stuff is any good (and full disclosure I am not a big Wild Turkey fan) but the bottle is definitely cool. 
Just a heads up to check out Mark Gillespie’s podcast. He does a 15-20 minute podcast that is very informative for anyone interested in either bourbon or whiskey. You can check it out at www.whiskycast.com.
We have converted over to a new comment system. Intense Debate has a great set of features. It will do a better job of filtering out spam, and tracking comments. It also keeps track of frequent commenters if you sign in to the service. So start commenting and get on the front page of the Boys of Bourbon!
Review by Nic
Asides